a few things to keep in mind about colour:

1 ) all monitors display colour differently

Monitors not only display a limited range of colour (far less than the human eye can perceive), they are also designed, illuminated and calibrated differently. A backlit monitor will often make colours appear brighter than they do in person. For these reasons, it’s not possible for us to make our colours display accurately on all screens. Colours on-screen and in-person will appear different.

every monitor displays colour differently!

2 ) dye lots vary because variance is the nature of handmade products

For a better idea of what a colour will look like in your space, please order a swatch before ordering larger pieces. While a swatch is a good overall indicator of colour, keep in mind the piece you receive will be very similar but not exactly the same. If you hold on to swatches too long before ordering, the dye lots can shift.

3 ) hand dyeing is an art, not an exact science

Many things affect the dye process including the number of pieces in each batch (we have to make things in different sizes), the variable nature of cotton, the humidity of the environment, the temperature, and the minerals present in the city water. These factors are largely beyond our control. Simply put, variance should be embraced as nature’s role in how the dyes react with the natural fibers of the cotton. Please don’t get upset with us if you can’t find a perfect match, or if your favourite colour looks a bit different the next time you order. Attempting to control this would be a lot like trying to control the weather.

4 ) we can’t colour-match, lighten/darken recipes, or control marble dye patterns

Hand dying is not at all like mixing paint. We can’t simply adjust our recipes, to lighten, darken or otherwise influence how the dye comes out. On the contrary, it can take many, many trial batches just to get a single colour recipe to work, and then it might just stop working somewhere down the road.  We aren’t being stubborn, we just really can’t control the outcome that much.

5 ) nearby colours affect people’s colour perceptions

We often hear the question: “The colours I chose looked much different once I got them home, why?” This is because surrounding and adjacent colours can affect colour perception.

Example 1: The orange shapes in the image below are the same color. The placement of the orange (directly against the green without the white in between) makes the orange on the right appear darker. Placement, the size of the colour area and the nearby colours can all have a big effect how our eyes perceive colour.


Example 2: The two orange shapes inside each square below are the same colour. The one on the right looks more reddish-orange. Colours can appear lighter, darker or more brilliant when placed against other colours.


5 ) lighting and shadows affect people’s colour perceptions

Example 3: Believe it or not, squares A and B below are exactly the same colour. The shadows, the quality of the light, and the surrounding shades all affect how the eye perceives the colour of squares A and B in relation to each other.


(image source:Wikipedia)

6 ) Bearing all of this in mind:

That’s why things don’t always look the way you were expecting, and we get that. Your lighting, wall colour, furniture colour and other fabrics can all affect how colours look in your space. This is why our regularly stocked bedding is exchangeable as long as it is unwashed and unused, within 2 weeks of purchase. Colour can be tricky, sometimes it takes a second try to get it right.